1. Information We Collect and How We Collect It
a. The types of information on the Site:
Non-personal Information: is any information that does not identify you individually (such as group demographics) or does not permit a direct association with an individual. Non-personal Information may include information derived from Personal Information that has been de-personalized by removing unique identifiers and/or combining it with information about other users to form aggregated data.
Personal Information: is your personally identifiable information, including first and last name together with email address, mailing address, telephone number, geolocation information, financial or payment information, web browsing history related to the Site, date and times of visits to the Site, and/or IP address associated with your device. To the extent we associate Non-Personal Information with Personal Information, we treat the combination as Personal Information.
b. Ways we collect information on this site.
Voluntarily Provided: In the course of visiting and using the Site, you may provide information to us voluntarily. For example, you may register for newsletters, purchase a product, and/or register or create a login account to use certain features of the Site. In the course of doing so, you may be asked for information about yourself, including name, address, email address, baby’s age, and telephone number. If you voluntarily provide your Personal Information to us, we collect it. When you: (i) subscribe to our (electronic) mailing list and/or (ii) purchase a product from us online (each of the foregoing a “Transaction”), you may disclose Personal Information that we collect. You choose whether to disclose Personal Information, but sometimes we may not be able to process your Transaction without it. bblüv may collect information you send us and combine it with information from other users and/or de-personalize it to make it Non-Personal Information
Technologically Gathered: We collect some information automatically as you navigate the Site. For example, we collect traffic data (such as information about how much time visitors spend on the Site or each page, etc.), collect and log “clickstream data” (such as internet protocol addresses, pages visited, clicks made, and similar information) and information about your computer and internet connection (such as IP address, operating system, and browser type) for all visitors. This sort of information is generally considered Non-personal Information (unless it is combined with Personal Information that you or other sources provide to us). We may also collect geolocation data and browser history associated with your use of the Site. We may combine information about your use with information about others’ use to generate aggregated Non-personal Information about visitors as a group. bblüv may collect information through “cookies” and other technology, such as clear GIF technology (also known as a “web beacon”) and we may combine this with your Personal Information or with other Non-personal information. This Site may employ cookies and web beacons to speed your navigation of the Site, recognize you, and track your Site usage.
- “Web beacons” are small bits of code embedded in web pages or emails that assist in delivering cookies. Web beacons help us determine whether a page on this Site has been viewed and, if so, how many times. For example, any electronic image on this Site, such as an ad banner, can function as a web beacon. We may also use web beacons in email messages to determine what the recipient has done with the message. Although you cannot decline to receive web beacons when visiting a web page, you can choose not to receive web beacons by email if you disable HTML images or refuse HTML email messages.
2. How is the Information used
Generally, we use information to enhance and personalize your shopping experience, to communicate with you for marketing and promotional purposes via postal pieces, phone messages, or emails, to improve our products, to improve, administer, customize, and/or maintain the Site, to manage Transactions, to build relationships with you and other users, to fulfill other purposes for which you provide the information, and to carry out our obligations and enforce our rights. We may contact you to provide information about our products. bblüv may disclose information about your demographics or use of our Site in a way that does not personally identify you. We may also use the information to contact you about bblüv and/or third parties’ goods or to allow third parties that promote bblüv and our products to send promotional emails to you.
Transactional Purposes: If you provide Personal Information to us in connection with a Transaction, we will use your information to process the Transaction and communicate with you about it. Processing the Transaction may require communication of your Personal Information with third parties. In particular, in order to process your Transaction, bblüv will communicate your Personal Information to its vendor that assists with processing Transactions. For your protection, we do not store or provide access to credit card information, which is why you will be required to re-enter your credit card and expiration date with every online credit card transaction.
Marketing: We may use your Personal Information and/or Non-Personal Information to offer, market and advertise to you via the Site and/or through email and to allow third parties who sell and promote bblüv products to do the same. We may communicate with you about bblüv’s products that may interest you. We may use Non-Personal Information to conduct market research and analysis for ourselves and for others. bblüv does not place any restrictions on the use of Non-Personal Information.
3. Data Security
Security Measures: bblüv takes steps to protect your Personal Information. Access to your Personal Information is restricted in the following ways: All personal information input and transmitted by you to our website when you place an order is protected by password and by an encryption using Secure Socket Layer Technology (“SSL”). SSL encrypts your order and personal information before it is transmitted to us to avoid the decoding of your information by anyone other than bblüv.
Steps you can Take: Where you have selected or received a password for use in connection with login information or accessing certain features of the Site, you are responsible for maintaining the confidentiality of the password and for not sharing it with anyone.
Caution: While we will endeavor to safeguard your Personal Information, we cannot guarantee absolute security. You acknowledge that bblüv shall not be liable for any security breach that results from causes or events that are beyond our control (such as acts of God, hacking, terrorism, power outages, defects in third parties’ security products and services, your own acts and omissions, and other similar events beyond bblüv’s control).